Brian Lobo, MD, is an Associate Professor of Otolaryngology-Head and Neck Surgery at the University of Florida. He received his medical degree from the University of Texas Medical Branch in Galveston, Texas, and completed his residency in otolaryngology at the Indiana University School of Medicine in Indianapolis. After completion of his residency, Dr. Lobo pursued a fellowship in advanced rhinology and endoscopic skull-base surgery at the Cleveland Clinic Foundation in Cleveland. He is board certified by ABO-HNS. Dr Lobo is also the Associate Chief Medical Informatics Officer for the UF Health Enterprise, and is board certified in Clinical Informatics by ABPM. Dr. Lobo is a member of the American Academy of Otolaryngology and a Fellow of the American Rhinologic Society. He has also been published numerous times in peer-reviewed publications. His clinical interests the broad range of rhinologic conditions, and his research interests include biomaterials, medical devices, Artificial Intelligence, health system strategy and governance, and behavioral management and optimization.